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Level 0:  “life is unFAIR” 

Level

Nickname

Marketplace metaphor

Key Features

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0

“life is unFAIR” 

“Junkyard”

Lack of FAIR awareness, possibly acquiring awareness.

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Level 1: "Started the FAIR journey" 

Level

Nickname

Marketplace metaphor

Key Features

Picture

1

"Started the FAIR journey."

"Flea market"

FAIR Awareness started; first pilots for implementation may appear.

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(Back to the FAIR Matrix).

Level 2: "Getting FAIR"

Level

Nickname

Marketplace metaphor

Features

Picture

2

"Getting FAIR"

"Street Market"

FAIR Pilots for implementation are in place

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(Back to the FAIR Matrix).

Level 3: "Pretty FAIR" 

Level

Nickname

Marketplace metaphor

Features

Picture

3

"Pretty FAIR"

“Specialized Local Markets”

FAIR Transition to good and best practice

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(Back to the FAIR Matrix).

Level 4:"Really FAIR"

Level

Nickname

Marketplace metaphor

Features

Picture

4

"Really FAIR "

"Hyper Market"

FAIR Operational, best practice known at the time of writing. Internal organizational focus. Emerging cross-company focus.

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Level 5: "FAIRest of them all"

Level

Nickname

Marketplace metaphor

Features

Picture

5

"FAIRest of them all"

"Digital Online Store"

Largely aspirational: while conceivable, it still needs practical realization.  Cross-organization standards and Interoperability. 

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