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Level

Nickname

Marketplace metaphor

Key Features

0

“life is unFAIR” 

“Junkyard”

Lack of awareness, possibly acquiring awareness.

1

"Started the FAIR journey."

"Flea market"

Awareness started, and the first pilots for implementation.

2

"Getting FAIR"

"Street Market"

Pilots for implementation are in place

3

"Pretty FAIR"

"Specialized Local Markets

Transition to good and best practice

4

"Really FAIR "

"Hyper Market"

Operational, best practice known at the time of writing. Internal organisational focus. Emerging cross-organisation

5

"FAIRest of them all"

"Digital Online Store"

Aspirational. conceivable but still needs to be realised.   Cross-organisation standards and Interoperability

Table - The 6 levels of the FAIR Maturity Matrix model.

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